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JA BizTown Experience

Recommended for Grades 4-6

JA BizTown begins with in-class learning and culminates with a day-long visit to a fully interactive, simulated town where students operate the economy of a small city. Each student takes on a role such as CEO, CFO, Marketing Director, Sales Manager and others in order to run their businesses, receive paychecks, make bank transactions and shop. They consider saving/spending choices, risk management & insurance strategies, and make personal, career and business-related decisions.

By the end of the JA BizTown experience, students are able to:

  • Connect the dots between what they learn in school and the real world.
  • Learn their roles as citizens, workers and consumers in their community and relate those roles to the free enterprise system.
  • Build money management skills through practical knowledge of economic concepts and banking practices.
  • Learn the soft skills necessary to run a successful business, undergo a successful job search and gain an understanding of basic business practices and responsibilities.

Interested in learning more about JA BizTown?


Where are the Capstone Facilities located? 

Junior Achievement Education Center
11111 W. Liberty Dr.
Milwaukee, WI 53224
(414) 577-3800


Community First Career Exploration and Financial Literacy Center
11 Tri-Park Way
Appleton, WI 54914
(920) 882-0773

Interested in volunteering at JA BizTown?

JA BizTown requires many volunteers to assist students and teachers as they navigate the simulation. No prior experience or training is necessary! JA Staff will provide the training when you arrive on-site.

View Current JA Capstone Volunteer Opportunities About Current JA Capstone Volunteer Opportunities

JA BizTown

For more information about the JA BizTown program, visit the JA BizTown program page.


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