When: Thursday, May 14, 2026
Where: University of Wisconsin - La Crosse, 521 E. Avenue North, La Crosse, WI 54601
How Everyday Leaders Build Irresistible Brands with Gair Maxwell: “BIG LITTLE LEGENDS”
EPIC21™ Executive Peers in Conference brings nationally renowned speaker Gair Maxwell to the
greater La Crosse area. Gair Maxwell is recognized as the World’s #1 Expert on the origin and creation of legends. He’s a
best-selling author, speaker, and brand strategist with decades of business experience. Legendary brands rise above the noise and become unforgettable - but what sets them apart? Gair Maxwell offers real-life stories and tools to unlock your brand’s full potential and carve out a distinct, unrivaled position: a true “Category of One.”
Join us for an experiential journey with Gair Maxell into the timeless and universal principals that create Big Little Legends and a morning of networking and celebrating those who give their time and talent to
Junior Achievement in the Coulee Region.
EPIC21™ Executive Peers in Conference brings nationally renowned speaker Gair Maxwell to the
greater La Crosse area. Gair Maxwell is recognized as the World’s #1 Expert on the origin and creation of legends. He’s a
best-selling author, speaker, and brand strategist with decades of business experience. Legendary brands rise above the noise and become unforgettable - but what sets them apart? Gair Maxwell offers real-life stories and tools to unlock your brand’s full potential and carve out a distinct, unrivaled position: a true “Category of One.”
Join us for an experiential journey with Gair Maxell into the timeless and universal principals that create Big Little Legends and a morning of networking and celebrating those who give their time and talent to
Junior Achievement in the Coulee Region.
Become a Sponsor!
Sponsorships for these events are critical for Junior Achievement to continue providing life-changing programs to students in our community. These programs are delivered at no cost to students. You can make a difference in the lives of these students by participating in this world-class event!
Contact us to get more information on how to sponsor a JA Event!
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