JA Leadership Speaker Breakfast: Coulee Area
When: Thursday, May 14, 2026
Where: University of Wisconsin - La Crosse, 521 E. Avenue North, La Crosse, WI 54601
Best-Selling Author of 'Big Little Legends" - How everyday leaders build irresistible brands
Endlessly curious about the origin of legends and their timeless impact, Gair Maxwell’s original, market-tested ideas have inspired some companies to grow 15-30 TIMES while creating an irresistible “Category of One”. Recognized as a 4-time Vistage Top Performer and “Speaker of the Year” by TEC Canada, he is also a fully accredited Tennessee Squire, lifelong fan of the NFL’s Pittsburgh Steelers and 6-Time Runner-up on the prestigious M.G.A. Golf Tour.
Gair’s riveting keynote presentations and hands-on workshops are supported by decades of in-the-trenches business experience. Event planners rave about his innate gift for simplifying complex ideas into easily digestible bites that any audience member can implement right away. Described as an “idealist who is under no illusions”, Gair has worked with some of the world’s most dynamic organizations, including Apple Specialist Marketing Group, Caterpillar, NAPA, Virginia Tech and others, while sharing conference stages with business icons such as Sir Richard Branson and Gene Simmons.
Endlessly curious about the origin of legends and their timeless impact, Gair Maxwell’s original, market-tested ideas have inspired some companies to grow 15-30 TIMES while creating an irresistible “Category of One”. Recognized as a 4-time Vistage Top Performer and “Speaker of the Year” by TEC Canada, he is also a fully accredited Tennessee Squire, lifelong fan of the NFL’s Pittsburgh Steelers and 6-Time Runner-up on the prestigious M.G.A. Golf Tour.
Gair’s riveting keynote presentations and hands-on workshops are supported by decades of in-the-trenches business experience. Event planners rave about his innate gift for simplifying complex ideas into easily digestible bites that any audience member can implement right away. Described as an “idealist who is under no illusions”, Gair has worked with some of the world’s most dynamic organizations, including Apple Specialist Marketing Group, Caterpillar, NAPA, Virginia Tech and others, while sharing conference stages with business icons such as Sir Richard Branson and Gene Simmons.
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